Hi, Plato.


I started Nero Minded to help brands connect the dots between the information that matters. I’m a content strategist with UX chops, and would love to be considered for freelance opportunities with Plato. Below is a brief introduction to my capabilities, which range from copywriting to UX design. I’d be happy to provide full project details or deliverables for any of the samples below. Don’t see the kind of work you’re looking for? It’s likely stored away in my Google Drive. Just ask!

Cheers,
Heather


Copywriting

Sample:   Gnomesy    This plant subscription startup needed a website to help launch its beta phase. I worked closely with the client and a designer to turn  this website  around in just a few days.   Additional copywriting samples can be found    here   ,    here    and    here   .

Sample: Gnomesy
This plant subscription startup needed a website to help launch its beta phase. I worked closely with the client and a designer to turn this website around in just a few days.

Additional copywriting samples can be found here, here and here.


Information Architecture

Sample:   PSU College of Engineering    After conducting 20+ interviews with students, professors and departments, I prescribed a new IA that married marketing and utility (the two primary objectives defined by the College) and standardized dozens of websites under the www.engr.psu.org umbrella.   Full IA is available upon request.

Sample: PSU College of Engineering
After conducting 20+ interviews with students, professors and departments, I prescribed a new IA that married marketing and utility (the two primary objectives defined by the College) and standardized dozens of websites under the www.engr.psu.org umbrella. Full IA is available upon request.


User Research & Synthesis

Sample:     Administrative Offices of Pennsylvania Courts    The goal of this project was to help the AOPC overhaul its internal intranet. I surveyed every internal employee, conducted in-person interviews with 40+ employees, facilitated an interactive stakeholder workshop, and audited AOPC’s existing communication tools and content. Visual representations of discovery findings were delivered to the client in the form of a written report. This graphic, included in the report, shows how internal feedback was directly translated into intranet rules and features.

Sample: Administrative Offices of Pennsylvania Courts
The goal of this project was to help the AOPC overhaul its internal intranet. I surveyed every internal employee, conducted in-person interviews with 40+ employees, facilitated an interactive stakeholder workshop, and audited AOPC’s existing communication tools and content. Visual representations of discovery findings were delivered to the client in the form of a written report. This graphic, included in the report, shows how internal feedback was directly translated into intranet rules and features.


UX Design

Sample:     PLEDGE IT    PLEDGE IT, the leading sports fundraising platform, wanted to overhaul the user experience of its marketing website. This was a quick turnaround project driven by the outputs of a stakeholder workshop. During this workshop, stakeholders were asked to prioritize the goals, messages and utility of the website. Drawing from the priorities identified by the stakeholder team, I created nine wireframes, which were handed off to PLEDGE IT’s visual designer to skin.

Sample: PLEDGE IT
PLEDGE IT, the leading sports fundraising platform, wanted to overhaul the user experience of its marketing website. This was a quick turnaround project driven by the outputs of a stakeholder workshop. During this workshop, stakeholders were asked to prioritize the goals, messages and utility of the website. Drawing from the priorities identified by the stakeholder team, I created nine wireframes, which were handed off to PLEDGE IT’s visual designer to skin.


 

Let’s work together, already!

hello@nerominded.com