Hi, Huge.


I’m Heather, a freelance content strategist with UX chops. Below is a brief introduction to my capabilities, which range from copywriting to research to wireframing. Want to learn more about any of the projects below (or see other work samples)? Just ask!

Cheers,
Heather


Research, Synthesis & Visualization

Sample:     Administrative Offices of Pennsylvania Courts    The goal of this project was to help the AOPC overhaul its internal intranet. I surveyed every internal employee, conducted in-person interviews with 40+ employees, facilitated an interactive stakeholder workshop, and audited AOPC’s existing communication tools and content. Visual representations of discovery findings were delivered to the client in the form of a written report. This graphic, included in the report, shows how internal feedback was directly translated into intranet rules and features.

Sample: Administrative Offices of Pennsylvania Courts
The goal of this project was to help the AOPC overhaul its internal intranet. I surveyed every internal employee, conducted in-person interviews with 40+ employees, facilitated an interactive stakeholder workshop, and audited AOPC’s existing communication tools and content. Visual representations of discovery findings were delivered to the client in the form of a written report. This graphic, included in the report, shows how internal feedback was directly translated into intranet rules and features.


Information Architecture

Sample:   PSU College of Engineering    After conducting 20+ interviews with students, professors and departments, I prescribed a new IA that married marketing and utility (the two primary objectives defined by the College) and standardized dozens of websites under the www.engr.psu.org umbrella.   Full IA is available upon request.

Sample: PSU College of Engineering
After conducting 20+ interviews with students, professors and departments, I prescribed a new IA that married marketing and utility (the two primary objectives defined by the College) and standardized dozens of websites under the www.engr.psu.org umbrella. Full IA is available upon request.


UX Design

Sample:     PLEDGE IT    PLEDGE IT, the leading sports fundraising platform, wanted to overhaul the user experience of its marketing website. This was a quick turnaround project driven by the outputs of a stakeholder workshop. During this workshop, stakeholders were asked to prioritize the goals, messages and utility of the website. Drawing from the priorities identified by the stakeholder team, I created nine wireframes, which were handed off to PLEDGE IT’s visual designer to skin.

Sample: PLEDGE IT
PLEDGE IT, the leading sports fundraising platform, wanted to overhaul the user experience of its marketing website. This was a quick turnaround project driven by the outputs of a stakeholder workshop. During this workshop, stakeholders were asked to prioritize the goals, messages and utility of the website. Drawing from the priorities identified by the stakeholder team, I created nine wireframes, which were handed off to PLEDGE IT’s visual designer to skin.


Copywriting

Sample:   Gnomesy    This plant subscription startup needed a website to help launch its beta phase. I worked closely with the client and a designer to turn  this website  around in just a few days.   Additional copywriting samples can be found    here   ,    here    and    here   .

Sample: Gnomesy
This plant subscription startup needed a website to help launch its beta phase. I worked closely with the client and a designer to turn this website around in just a few days.

Additional copywriting samples can be found here, here and here.


 

Let’s work together, already!

hello@nerominded.com